<?xml version="1.0" encoding="UTF-8" ?><!-- generator=Zoho Sites --><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/"><channel><atom:link href="https://www.glibzter.com/glibtalks-blog/tag/same-language-subtitling/feed" rel="self" type="application/rss+xml"/><title>Glibzter - GlibTalks #Same Language Subtitling</title><description>Glibzter - GlibTalks #Same Language Subtitling</description><link>https://www.glibzter.com/glibtalks-blog/tag/same-language-subtitling</link><lastBuildDate>Sat, 07 Feb 2026 23:42:11 +0530</lastBuildDate><generator>http://zoho.com/sites/</generator><item><title><![CDATA[Glibzter Opines: National Education Policy (NEP 2020) and the relevance of EdTech and learning English]]></title><link>https://www.glibzter.com/glibtalks-blog/post/national-education-policy-2020-english-relevance</link><description><![CDATA[<img align="left" hspace="5" src="https://www.glibzter.com/GlibTalk/Blog Cover 11.1.png"/>The National Education Policy (NEP) of 2020 in India lays emphasis on making children in primary schools to learn in their mother tongue. This microblog lists out the key observations most relevant to language learning using technology.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_M1Ce5s79RwaFacWjwcagMw" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_tC-2oofATCeYUyrOHAynhQ" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_b8BvQtMjSj-5lQRDSx3VRw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_LFIHvsOBTPCA0XwadwfWTw" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center " data-editor="true"><p style="text-align:left;">The National Education Policy (NEP) of 2020 in India lays emphasis on children in schools to learn in their mother tongue (native or regional language) up to at least the 5th grade and preferably until 8th grade, with the rationale of improved engagement in the learning process, leading to better academic outcomes and developing a strong emotive connect with their national and cultural identity. This GlibTalks microblog lists out the key observations most relevant to Glibzter's domain of language learning using technology.</p></div>
</div><div data-element-id="elm_CHvBYW34Xas6eIDHIvBw4Q" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_CHvBYW34Xas6eIDHIvBw4Q"] .zpimage-container figure img { width: 1090px ; height: 403.47px ; } } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-tablet-align-center zpimage-mobile-align-center zpimage-size-fit zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/GlibTalk/Blog%20Cover%2011.1.png" size="fit" alt="Glibzter on National Education Policy | English learning and EdTech" data-lightbox="true"/></picture></span></figure></div>
</div><div data-element-id="elm_x9us3TRKWBSQ-60LKuhngQ" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left " data-editor="true"><p>This blog will focus on the following 3 fundamental principles enshrined in the NEP 2020 to analyze the impact on the education ecosystem:</p><p><br></p><ul><li>Technology use and integration through online / digital education</li><li>Promoting multilingualism and the power of language in teaching and learning</li><li>Imparting life skills&nbsp;</li></ul><p><br></p></div>
</div><div data-element-id="elm_ZOEfl8T0MNFzgoyqCVWWCQ" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-type1 zpheading-align-left " data-editor="true"><span style="font-weight:bold;">Technology use and integration: The role of EdTech&nbsp;</span></h2></div>
<div data-element-id="elm_Ngi3fVhO9zKIK2HiDZmIWw" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left " data-editor="true"><p>NEP 2020 emphasizes the&nbsp;<span style="color:inherit;">important role played by technology in the improvement of educational processes and outcomes. It sees the relationship between education and technology as being bi-directional at all levels. New forms of educational software and hardware are foreseen changing not just what students learn but how they learn, thereby placing importance of conducting extensive research on how they can be improved to meet learning objectives.</span></p><p><span style="color:inherit;"><br></span></p><p><span style="color:inherit;">An autonomous body, the <span style="font-weight:bold;"><a href="https://netf.aicte-india.org/index.html" title="National Educational Technology Forum" target="_blank" rel="nofollow" style="text-decoration-line:underline;">National Educational Technology Forum</a> (NETF)</span>, will be created to provide a platform for the free exchange of ideas on the use of technology to enhance learning, assessment, planning, administration, and so on, both for school and higher education. The aim of the NETF will be to facilitate decision making on the induction, deployment, and use of technology, by providing to the leadership of education institutions, State and Central governments, and other stakeholders, evidence-based advice proving the efficacy of edtech interventions, besides identifying new areas for research and innovation in the space of AI, Machine learning and Virtual Reality.</span></p><p><span style="color:inherit;"><br></span></p><p><span style="font-weight:bold;color:rgb(170, 124, 72);">The thrust of technological interventions will be for the purposes of improving teaching-learning and evaluation processes, supporting teacher preparation and professional development, enhancing educational access, and streamlining educational planning, management, and administration</span><span style="color:inherit;"><br></span></p></div>
</div><div data-element-id="elm_eZd3q9OrY0_Nf9gI3oR7lg" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_eZd3q9OrY0_Nf9gI3oR7lg"] .zpimage-container figure img { width: 800px ; height: 533.33px ; } } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-tablet-align-center zpimage-mobile-align-center zpimage-size-large zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/GlibTalk/529%20-1-.jpg" size="large" alt="Role of EdTech in Classrooms - Glibzter" data-lightbox="true"/></picture></span></figure></div>
</div><div data-element-id="elm_r-_BExi678Ysw6Rg-yGHkw" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left " data-editor="true"><p>NEP 2020 also emphasizes on the need to bridge the 'digital divide' by making available affordable computing devices for students and making access to online/ digital education resources more equitable. Mass media such as television and community radio are mediums that will be used in the interim.</p><p><br></p><p>Appropriate agencies such as NETF, IITs, NITs etc. would conduct pilot studies to study the effectiveness of and suggest optimizing the integration of edtech products and services into the offline education set up from primary schools to higher education institutes. The policy also understands the need for&nbsp;<span style="color:inherit;">suitable training and development for teachers to be effective online educators.</span></p></div>
</div><div data-element-id="elm_bpUeairnylvuJVjD9z2huw" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-type1 zpheading-align-left " data-editor="true"><span style="font-weight:bold;">Promoting Multilingualism</span></h2></div>
<div data-element-id="elm_-D8jG9awWGKsAxNU9daqnA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left " data-editor="true"><p><span style="color:inherit;">As per the NEP 2020, the medium of instruction until at least Grade 5, but preferably till Grade 8 and beyond, will be the home language/mother tongue/local language/regional language. Thereafter, the home/local language shall continue to be taught as a language wherever possible. This will be followed by both public and private schools in India.</span><br></p><p><span style="color:inherit;"><br></span></p><p><span style="font-weight:bold;color:rgb(170, 124, 72);">The three-language formula will continue to be implemented with the States and students being given the freedom to choose them&nbsp;so long as at least two of the three languages are native to India.&nbsp;</span></p><p><span style="font-weight:bold;color:rgb(170, 124, 72);"><br></span></p><p><span style="color:inherit;">Besides Hindi and Sanskrit, Tamil, Telugu, Kannada, Malayalam, Odia, Pali, Persian, and Prakrit, will also be widely available in schools as options for students, possibly as online modules, through experiential and innovative approaches, to ensure that these languages and literature stay alive and vibrant. Similar efforts will be made for all Indian languages having rich oral and written literatures, cultural traditions, and knowledge.</span><br></p><p><span style="color:inherit;"><br></span></p></div>
</div><div data-element-id="elm_E24LN9t8SZyMoO3VhzaLdg" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_E24LN9t8SZyMoO3VhzaLdg"] .zpimage-container figure img { width: 800px ; height: 448.00px ; } } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-tablet-align-center zpimage-mobile-align-center zpimage-size-large zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/GlibTalk/6367%20-1-.jpg" size="large" alt="Role of Edtech in classrooms - Glibzter" data-lightbox="true"/></picture></span></figure></div>
</div><div data-element-id="elm_8oxyqjkyrFfuvzrArYsEvA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left " data-editor="true"><p><span style="color:inherit;">For the enrichment of the children, and for the preservation of these rich languages and their artistic treasures, all students in all schools, public or private, will have the option of <span style="font-weight:bold;">learning at least two years of a classical language of India and its associated literature, through experiential and innovative approaches, including the integration of technology</span>, in Grades 6-12, with the option to continue from the middle stage through the secondary stage and beyond.&nbsp;</span><br></p><p><span style="color:inherit;"><br></span></p><p><span style="color:inherit;">In addition to high quality offerings in Indian languages and English, foreign languages, such as Korean, Japanese, Thai, French, German, Spanish, Portuguese, and Russian, will also be offered at the secondary level, for students to learn about the cultures of the world and to enrich their global knowledge and mobility according to their own interests and aspirations.</span><span style="color:inherit;"><br></span></p><p><span style="color:inherit;"><br></span></p><p><span style="font-weight:bold;color:rgb(170, 124, 72);">The teaching of all languages will be enhanced through innovative and experiential methods, including through gamification and apps, by weaving in the cultural aspects of the languages - such as films, theatre, storytelling, poetry, and music - and by drawing connections with various relevant subjects and with real-life experiences. Thus, the teaching of languages will also be based on experiential-learning pedagogy.</span><span style="color:inherit;"><br></span></p><p><span style="color:inherit;font-weight:bold;"><br></span></p><p><span style="color:inherit;font-weight:bold;">Read:&nbsp;</span><span style="text-decoration-line:underline;color:rgb(52, 152, 219);"><a href="https://www.glibzter.com/glibtalks-blog/post/plrrpar-framework-improve-spoken-english" title="Effectiveness of PLRRPAR Framework to improve your English skills" target="_blank" rel="">Effectiveness of PLRRPAR Framework to improve your English skills</a></span></p><p><span style="color:inherit;font-weight:bold;"><br></span></p><p><span style="color:inherit;font-weight:bold;">Read:&nbsp;</span><span style="text-decoration-line:underline;color:rgb(41, 128, 185);"><a href="https://www.glibzter.com/glibtalks-blog/post/how-english-teachers-can-use-plrrpar-framework-with-glibzter-immersive" title="How English teachers can use Glibzter Immersive while applying the PLRRPAR Framework" target="_blank" rel="">How English teachers can use Glibzter Immersive while applying the PLRRPAR Framework</a></span></p><p><br></p></div>
</div><div data-element-id="elm_F9u9dPPHq7NoTysr7T_sCQ" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-type1 zpheading-align-left " data-editor="true"><span style="font-weight:bold;">Imparting Life Skills</span></h2></div>
<div data-element-id="elm_-57ZkxNnU3COehdH7iw8FA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left " data-editor="true"><p><span style="color:inherit;">Studies will be undertaken to <span style="font-weight:bold;">pilot new ways of assessment using education technologies focusing on 21st century skills.</span> The NEP 2020 gives importance to&nbsp;</span><span style="color:inherit;">holistic and multidisciplinary education with emphasis on enhancing&nbsp;</span><span style="color:inherit;">communication skills, discussion, debate, team work, critical thinking, resilience and problem solving among others.</span><br></p></div>
</div><div data-element-id="elm_xOrsEgQtV2McTl_8GHVeHQ" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-type1 zpheading-align-left " data-editor="true"><span style="font-weight:bold;">Glibzter's Take</span></h2></div>
<div data-element-id="elm_xo_xY-GWtoXGLauL4qDDuA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left " data-editor="true"><p>The motivation to write this blog comes from the article published in the editorial of The Hindu newspaper (19th Sept, 2024) titled <a href="https://www.thehindu.com/opinion/lead/shed-the-myopia-refocus-on-the-relevance-of-english/article68656911.ece" title="Shed the myopia, refocus on the relevance of English" target="_blank" rel="" style="text-decoration-line:underline;color:rgb(52, 152, 219);">Shed the myopia, refocus on the relevance of English</a>, co-authored by Adv. Ra. Shhiva and Sabur Ali M, founders of <a href="https://www.indiaclad.org/" title="Citizens for Law and Democracy" target="_blank" rel="nofollow" style="text-decoration-line:underline;color:rgb(41, 128, 185);">Citizens for Law and Democracy</a> (CLAD)</p></div>
</div><div data-element-id="elm_1h7IToo9GOIES98xT_H2Eg" data-element-type="iframe" class="zpelement zpelem-iframe "><style type="text/css"> [data-element-id="elm_1h7IToo9GOIES98xT_H2Eg"].zpelem-iframe{ background-color:#34495E; background-image:unset; } </style><div class="zpiframe-container zpiframe-align-center"><iframe class="zpiframe " src="https://www.youtube.com/embed/UkQTWrMd40Y?si=b-e7e5qFd9hFJYn0" width="560" height="315" align="center" allowfullscreen frameBorder="0" title="YouTube video player"></iframe></div>
</div><div data-element-id="elm_va5fupMoYbOcOkNtk7KH4w" data-element-type="divider" class="zpelement zpelem-divider "><style type="text/css"></style><style></style><div class="zpdivider-container zpdivider-line zpdivider-align-center zpdivider-width100 zpdivider-line-style-solid "><div class="zpdivider-common"></div>
</div></div><div data-element-id="elm_2yQ3RcRmuJzMYVGVuVB1jg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left " data-editor="true"><p>After perusing the entire <a href="https://www.education.gov.in/sites/upload_files/mhrd/files/NEP_Final_English_0.pdf" title="NEP 2020 document" rel="" style="color:rgb(41, 128, 185);text-decoration-line:underline;">NEP 2020 document</a>, <span style="font-weight:bold;">no where did we see any evidence of the English language being marginalized or explicitly categorized as a foreign language</span>, with ample scope of it being used as a medium of education under the proposed three-language formula.</p><p><span style="color:inherit;">The NEP 2020 states that &quot;</span><span style="color:rgb(170, 124, 72);font-weight:bold;">All efforts will be made in preparing high-quality bilingual textbooks and teaching-learning materials for science and mathematics, so that students are enabled to think and speak about the two subjects both in their home language/mother tongue and in English.</span><span style="color:inherit;">&quot;</span><br></p><p><span style="color:inherit;"><br></span></p><p>We agree with the authors on the need to prioritize the promotion of English as a vital tool for national and international communication, so that every citizen can fully participate in the nation's growth story without any hindering linguistic barriers.&nbsp;<span style="color:inherit;font-weight:bold;">However, the emphasis on Hindi and Sanskrit in NEP 2020 does not equate to the neglect of English in our studied opinion.</span><span style="color:inherit;">&nbsp;</span></p><p><br></p><p>English would still continue to be the lingua franca of the corporate world and an essential skill to have to climb the socio-economic ladder. We have a plethora of English learning apps for those students who'd have to learn English from scratch post grade 5 or 8. Our web browser extension and web app <a href="/glibzter-immersive" title="Glibzter Immersive - English Vocabulary Builder" rel="" style="text-decoration-line:underline;color:rgb(41, 128, 185);">Glibzter Immersive - English Vocabulary Builder</a> would be better suited for students having basic foundational level of English proficiency moving to intermediate and advanced levels.</p><p><br></p><p><span style="font-weight:bold;"><span style="color:rgb(170, 124, 72);">Read</span>:</span><span style="text-decoration-line:underline;"><a href="https://www.glibzter.com/glibtalks-blog/post/glibzter-immersive-expand-english-vocabulary" title="How Glibzter Immersive helps you build and expand your English Vocabulary" target="_blank" rel="">How Glibzter Immersive helps you build and expand your English Vocabulary</a></span><br></p><p><br></p></div>
</div><div data-element-id="elm_si52z6Z9FEPY5jKFGoSdqQ" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_si52z6Z9FEPY5jKFGoSdqQ"] .zpimage-container figure img { width: 900px !important ; height: 400px !important ; } } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-tablet-align-center zpimage-mobile-align-center zpimage-size-custom zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/GlibTalk/NEP%202020.jpg" size="custom" alt="EdTech in National Education Policy | Glibzter" data-lightbox="true"/></picture></span></figure></div>
</div><div data-element-id="elm_YTj7LE9tu6JzwtPUxFB6QA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left " data-editor="true"><p><span style="color:inherit;">What is heartening for an EdTech company like ours is the due importance given to technology interventions and research for further innovations in the space in the NEP 2020. Using EdTech to impart 21st century skills is certainly a business opportunity that excites us at Glibzter.</span></p><p><span style="color:inherit;"><br></span></p><p><span style="font-weight:bold;"><span style="color:inherit;">Encouraging experiential language learning using creative sources such as films, music etc. is a validation for our </span><a href="/immersive-english-vocabulary-builder/" title="Glibzter Immersive" rel="" style="text-decoration-line:underline;color:rgb(41, 128, 185);">Glibzter Immersive</a><span style="color:inherit;"> offering.</span></span></p><p><span style="color:inherit;"><br></span></p><p><span style="color:inherit;">With the objective of bridging the digital divide, simple interventions such as Same Language Subtitling, can be used to not just learn English, but also learn regional Indian languages through subtitles and closed captions in mass media like television as well as on OTT streaming platforms such as YouTube and Netflix videos.&nbsp;</span><br></p><p><span style="color:inherit;"><br></span></p><p><span style="color:inherit;font-weight:700;">Read:&nbsp;</span><span style="text-decoration-line:underline;color:rgb(41, 128, 185);"><a href="https://www.glibzter.com/glibtalks-blog/post/same-language-subtitling-a-boon-for-language-learning-via-videos" title="https://www.glibzter.com/glibtalks-blog/post/same-language-subtitling-a-boon-for-language-learning-via-videos" target="_blank" rel="">Same Language Subtitling: A boon for language learning via videos</a></span></p><p><br></p></div>
</div><div data-element-id="elm_MT6KDvYoEhIzbKNDkpo1ZA" data-element-type="divider" class="zpelement zpelem-divider "><style type="text/css"></style><style></style><div class="zpdivider-container zpdivider-line zpdivider-align-center zpdivider-width100 zpdivider-line-style-solid "><div class="zpdivider-common"></div>
</div></div><div data-element-id="elm_C9YBOpR90ul8lKpR2aZYCA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left " data-editor="true"><p>What are your views on our observations about NEP 2020? Do share them with us in the comments section below.</p></div>
</div></div></div></div></div></div> ]]></content:encoded><pubDate>Mon, 23 Sep 2024 15:38:49 +0530</pubDate></item><item><title><![CDATA[Using the Open Internet for Language Learning]]></title><link>https://www.glibzter.com/glibtalks-blog/post/open-internet-language-learning-ott-video-audio-streaming</link><description><![CDATA[<img align="left" hspace="5" src="https://www.glibzter.com/Blog Pics/Using the Open Internet for Language Learning.png"/>Glibzter Opines are microblogs within GlibTalks, where members of the Glibzter Team share their thoughts and opinions on trending topics of relevance. ]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_FcsxcwX5TVqSjo5ZzwjoRA" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_-9k6sZXDRGW_UDiIby5I_g" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_fz77NDzVRcqOn6Acels8FA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm__jFl2nOzStelbDyB60xuhA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center zptext-align-mobile-center zptext-align-tablet-center " data-editor="true"><p style="text-align:left;"><span style="color:inherit;">Glibzter Opines are microblogs within GlibTalks, where members of the Glibzter Team share their thoughts and opinions on trending topics of relevance. This one is an observation on the rise of the Open Internet and OTT consumption in India and how the rising usage could present itself as an opportunity for language learning.</span><br/></p></div>
</div><div data-element-id="elm_PlAY1_A_Arvie0F4cD_n4Q" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_PlAY1_A_Arvie0F4cD_n4Q"] .zpimage-container figure img { width: 800px ; height: 450.00px ; } } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-tablet-align-center zpimage-mobile-align-center zpimage-size-large zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/Blog%20Pics/Using%20the%20Open%20Internet%20for%20Language%20Learning.png" size="large" data-lightbox="true"/></picture></span></figure></div>
</div><div data-element-id="elm_9_2z4TV2IzSsmVlYn5qrXg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p>For the uninitiated, the term 'Open Internet' refers to&nbsp;<span style="color:inherit;">over-the-top (OTT) and connected TV (CTV), music streaming, online gaming, and news websites with no 'walled gardens' - a term used to define an internet environment with restricted access to websites. <span style="font-weight:bold;">8 out of 10 users in India are increasing their time on the open internet in 2024</span>, as per a </span><a href="https://economictimes.indiatimes.com/tech/technology/eight-of-10-users-increasing-their-time-on-open-internet-report/articleshow/112690263.cms?from=mdr" title="research report" target="_blank" rel="nofollow" style="text-decoration-line:underline;color:rgb(41, 128, 185);">research report</a><span style="color:inherit;"> released by global advertising agency - The Trade Desk.&nbsp;</span></p><p><span style="color:inherit;"><br/></span></p><p><span style="color:inherit;">The Open Internet surpasses social media in terms of engagement. The same agency had released a </span><a href="https://government.economictimes.indiatimes.com/news/digital-india/indian-consumers-are-spending-52-of-their-time-on-open-internet-report/101378454" title="report" target="_blank" rel="nofollow" style="text-decoration-line:underline;color:rgb(41, 128, 185);">report</a><span style="color:inherit;"> in 2023 stating that consumers are spending <span style="font-weight:bold;">52% of the average 307 hours in a month browsing the Open Internet</span> with 48% spent on social media, user generated content and online live streaming platforms.&nbsp;</span></p><p><span style="color:inherit;"><br/></span></p><p><span style="color:inherit;">Even in terms of engagement, the Open Internet comprising <span style="font-weight:bold;">OTT video and music streaming, Connected TV and news websites enjoy a better engagement rate (34%) as against social media (30%)</span>. Younger Indians are 27% more likely to choose OTT/Connected TV over social media for their content consumption.&nbsp;</span></p><p><span style="color:inherit;"><br/></span></p><p><span style="color:inherit;">The usage habits are very different. <span style="font-weight:bold;">Users of the Open Internet actively seek information while those on social media passively consume auto-generated content feeds</span>. This is a very useful consumer insight to have.</span></p><p><span style="color:inherit;"><br/></span></p></div>
</div><div data-element-id="elm__u3zXnVCYZadp9W8hbK70Q" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><span style="font-weight:bold;">Internet usage in India</span></h2></div>
<div data-element-id="elm_-0joxXR8h-O9zjakmJ-7DQ" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p>Internet users currently number 820 million in India. What is interesting to observe in the chart below are the activities they perform on the internet.</p></div>
</div><div data-element-id="elm_T41Z_u9osYZ3i5DJUS6Z5w" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_T41Z_u9osYZ3i5DJUS6Z5w"] .zpimage-container figure img { width: 780px !important ; height: 801px !important ; } } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-tablet-align-center zpimage-mobile-align-center zpimage-size-original zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/Blog%20Pics/BS%20Article%202024.jpg" size="original" data-lightbox="true"/></picture></span><figcaption class="zpimage-caption zpimage-caption-align-center"><span class="zpimage-caption-content">Pic courtesy - Business Standard (27th Feb, 2024) - Article published by Ajinkya Kawale.</span></figcaption></figure></div>
</div><div data-element-id="elm_RhU7qLy-MpKL3O2tvq4o5w" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div><div><span style="font-weight:bold;">Key observations from the IAMAI Kantar Report:</span></div></div><ul><li>On the topmost rung is OTT (audio/ video) consumption with 86% (702 million) internet users in India using streaming services.&nbsp;</li><li>OTT consumption via smart devices (Connected TV - Smart TV, Chromecast, Amazon Firestick etc.) has increased by 58% from 2021 to 2023. 208 million Indians consume video content on such devices overtaking the 181 million conventional TV consumers.</li><li>65% (533 million) internet users in India access online news.</li><li>While majority of internet users (even in urban India) - 57% prefer to consume content in Indic language, it can be conversely inferred that 43% would prefer content consumption in English.</li><li>Online learning is accessed by only 3% (24 million) of India's internet users.<br/></li></ul><div><br/></div><div><div>(Source: <a href="https://www.business-standard.com/india-news/nearly-86-internet-users-access-ott-audio-and-video-services-in-india-124022701097_1.html" title="Link to the Business Standard article" target="_blank" rel="nofollow" style="text-decoration-line:underline;color:rgb(41, 128, 185);">Link to the Business Standard article</a>&nbsp;| <a href="https://indianexpress.com/article/technology/tech-news-technology/707-million-indians-engaged-in-ott-streaming-in-2023-report-9183847/" title="Link to The Indian Express article" target="_blank" rel="nofollow" style="text-decoration-line:underline;color:rgb(41, 128, 185);">Link to The Indian Express article</a>)</div></div><div>&nbsp;</div></div>
</div><div data-element-id="elm_dQChknEMuEJHapymKLYXJw" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><span style="font-weight:bold;">Glibzter's Take</span></h2></div>
<div data-element-id="elm_3UbPL03g42YWqxVscg5Z8g" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p>Being an EdTech meets Consumer Tech venture, it is the lowly 3% (24 million) internet user number in the online learning space that catches our attention. Having launched <a href="/immersive-english-vocabulary-builder/" title="Glibzter Immersive - English Vocabulary Builder" rel="" style="text-decoration-line:underline;color:rgb(41, 128, 185);">Glibzter Immersive - English Vocabulary Builder</a>, a web browser extension and web app for building and expanding English vocabulary while streaming online videos with English subtitles/ closed-captions and reading online news articles, there is the potential of converting a significant chunk of 533 million internet users who consume online news content and 702 million users of OTT video streaming services to become online language learners, starting with English and later using the same technology application for Indian regional languages and foreign languages.</p><p><br/></p><p><span style="color:rgb(170, 124, 72);"><span style="font-weight:bold;">Read</span>:</span><a href="https://www.glibzter.com/glibtalks-blog/post/glibzter-immersive-expand-english-vocabulary" title="How Glibzter Immersive helps you build and expand your English Vocabulary" target="_blank" rel="" style="text-decoration-line:underline;color:rgb(41, 128, 185);">How Glibzter Immersive helps you build and expand your English Vocabulary</a></p><p><br/></p><p>With videos on YouTube and Netflix (the OTT Platforms Glibzter Immersive is programmed to work on) having English subtitles / closed-captions, they serve as an immersive mode for language learning. The trend we are looking at is the implementation of Same Language Subtitling (SLS) for entertainment/ infotainment content on these platforms particularly for Indian regional language learning (e.g. Watching a Rajanikanth movie in Tamil or a Junior NTR movie in Telugu to learn new words and phrases in that language) which we see as a potential business opportunity to explore in the future.&nbsp;</p><p><br/></p><p><span style="color:rgb(170, 124, 72);"><span style="font-weight:bold;">Read</span>:</span><a href="https://www.glibzter.com/glibtalks-blog/post/same-language-subtitling-a-boon-for-language-learning-via-videos" title="Same Language Subtitling - A boon for language learning via videos" target="_blank" rel="" style="text-decoration-line:underline;color:rgb(41, 128, 185);">Same Language Subtitling - A boon for language learning via videos</a></p><p><br/></p><p>This can also be applicable to reading regional language content via online news portals for users keen on learning them in the future. Currently, users can still watch Indian regional language video content with English subtitles/ closed-captions to build and expand their English Vocabulary.</p><p><br/></p><p>Lastly, the trend of increased usage of connected devices indicates the need for Glibzter Immersive to be made adaptive for usage on mobile and such devices, beyond laptops/ PC. While gamification is already prevalent in the space of EdTech with spaced repetition for language learning, integration of online gaming with language learning is a new dimension to explore.</p><p><br/></p></div>
</div><div data-element-id="elm_SdITFHXvNM_Zf9E5Qq8aoA" data-element-type="divider" class="zpelement zpelem-divider "><style type="text/css"></style><style></style><div class="zpdivider-container zpdivider-line zpdivider-align-center zpdivider-align-mobile-center zpdivider-align-tablet-center zpdivider-width100 zpdivider-line-style-solid "><div class="zpdivider-common"></div>
</div></div></div></div></div></div></div> ]]></content:encoded><pubDate>Mon, 16 Sep 2024 12:53:01 +0530</pubDate></item><item><title><![CDATA[Same Language Subtitling: A Boon for Language Learning via Videos]]></title><link>https://www.glibzter.com/glibtalks-blog/post/same-language-subtitling-a-boon-for-language-learning-via-videos</link><description><![CDATA[<img align="left" hspace="5" src="https://www.glibzter.com/GlibTalk/Blog 3 Cover.png"/>SLS entails creation of subtitles or closed captions in the same language as that of the language used in the video content. The blog gives us an understanding of the factors that make SLS an effective pedagogic means to achieve our language learning goals through vocabulary acquisition.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_GaXH8tRfTjecRd-37O6ybQ" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_Tn5Q2LpTRJWhBSd3M-peFw" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_OQ8zASAMQ1WffGwkQ8XX5g" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_to4_4puAdbXkluynON3RCw" data-element-type="dividerText" class="zpelement zpelem-dividertext "><style type="text/css"> [data-element-id="elm_to4_4puAdbXkluynON3RCw"] .zpdivider-container.zpdivider-text .zpdivider-common{ } [data-element-id="elm_to4_4puAdbXkluynON3RCw"].zpelem-dividertext{ border-radius:1px; } </style><style></style><div class="zpdivider-container zpdivider-text zpdivider-align-center zpdivider-width100 zpdivider-line-style-solid zpdivider-style-none "><div class="zpdivider-common">This blog has been authored with inputs from Deetshidha Murali</div>
</div></div><div data-element-id="elm_7VbqozRH6Npjf1uXKsG6jQ" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_7VbqozRH6Npjf1uXKsG6jQ"] .zpimage-container figure img { width: 851px !important ; height: 315px !important ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_7VbqozRH6Npjf1uXKsG6jQ"] .zpimage-container figure img { width:851px ; height:315px ; } } @media (max-width: 767px) { [data-element-id="elm_7VbqozRH6Npjf1uXKsG6jQ"] .zpimage-container figure img { width:851px ; height:315px ; } } [data-element-id="elm_7VbqozRH6Npjf1uXKsG6jQ"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-size-original zpimage-tablet-fallback-original zpimage-mobile-fallback-original hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/GlibTalk/Blog%203%20Cover.png" width="851" height="315" loading="lazy" size="original" data-lightbox="true"/></picture></span></figure></div>
</div><div data-element-id="elm_v-9W6HHORNKMW6G_JMB8bg" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_v-9W6HHORNKMW6G_JMB8bg"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><div><p style="text-align:justify;"><span style="color:inherit;">The day was Saturday. 2</span><sup style="color:inherit;">nd</sup><span style="color:inherit;"> April, 2022. The beginning of the weekend, and I had the crisp weekend edition of Business Standard on my table. It was through adman and media entrepreneur Sandeep Goyal’s article </span><span style="text-decoration-line:underline;color:rgb(170, 124, 72);">‘Same Language Subtitling as a driver of literacy’</span><span style="color:inherit;"> in his weekly column – </span><i style="color:inherit;">Yes, But…</i><span style="color:inherit;"> that I was introduced to this simple yet interesting concept to promote literacy in India at scale through reading.</span></p><p style="color:inherit;text-align:justify;"><br></p><p style="text-align:justify;"><span style="color:inherit;">The brainchild of <span style="font-weight:bold;">Dr. Brij Kothari</span>, founder of </span><a href="https://www.planetread.org/" title="PlanetRead" target="_blank" rel="nofollow" style="text-decoration-line:underline;color:rgb(170, 124, 72);">PlanetRead</a><span style="color:inherit;"> and lead at Pondicherry-based </span><span style="text-decoration-line:underline;color:rgb(170, 124, 72);"><a href="https://billionreaders.org/" title="BIRD project" target="_blank" rel="nofollow">BIRD project</a></span><span style="color:inherit;">, <span style="font-weight:bold;">Same Language Subtitling or SLS</span> in its abbreviated form entails creation of subtitles and closed captions in the same language as that of the original audio in the entertainment content. If it is a movie in English or a web series in Hindi, the videos need to have subtitles in English and Hindi respectively.</span></p><p style="color:inherit;text-align:justify;"><br></p><p style="color:inherit;text-align:justify;">Back in March this year, Dr. Kothari had posted on LinkedIn that <span style="font-weight:bold;">India's Ministry of Information and Broadcasting (MIB)</span> and the <span style="font-weight:bold;">Central Board of Film Certification (CBFC)</span> mandated that all applications for film certification will need to submit, &quot;the same language subtitles, same language audio description, or same language closed captions... and any other accessibility features as may be notified... by the Central Government.&quot;</p></div></div>
</div><div data-element-id="elm_Sn1DpsfSt7w1nAKBEWNhCA" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_Sn1DpsfSt7w1nAKBEWNhCA"] .zpimage-container figure img { width: 679px !important ; height: 801px !important ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_Sn1DpsfSt7w1nAKBEWNhCA"] .zpimage-container figure img { width:679px ; height:801px ; } } @media (max-width: 767px) { [data-element-id="elm_Sn1DpsfSt7w1nAKBEWNhCA"] .zpimage-container figure img { width:679px ; height:801px ; } } [data-element-id="elm_Sn1DpsfSt7w1nAKBEWNhCA"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-size-original zpimage-tablet-fallback-original zpimage-mobile-fallback-original hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-box zpimage-space-none " src="/GlibTalk/Brij%20Kothari%20LinkedIn%20Post.png" width="679" height="801" loading="lazy" size="original" data-lightbox="true"/></picture></span></figure></div>
</div><div data-element-id="elm_cmB-Pg8xnwx7L61v7NJJCw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_cmB-Pg8xnwx7L61v7NJJCw"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div style="color:inherit;"><p style="text-align:justify;">While SLS has been leveraged for media access among the Deaf and Hard of Hearing (DHH) across many countries, the objective of implementing it in India by the BIRD project is for inculcating a daily and lifelong reading practice among people, particularly among young girls and women in rural areas.</p></div></div>
</div><div data-element-id="elm_DxpnMPAl_Vt9rTFP9hY7Pg" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_DxpnMPAl_Vt9rTFP9hY7Pg"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-type1 zpheading-align-left " data-editor="true"><span style="font-weight:bold;">The evolution of subtitles</span></h2></div>
<div data-element-id="elm_6XarCbkcmM5jKkLMtZwdgg" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_6XarCbkcmM5jKkLMtZwdgg"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div style="color:inherit;"><p style="text-align:justify;">Back in the era of silent films filmmakers came up with this concept called intertitles. They're like little frames of text that pop up during the movie to let the viewers know what the characters are saying or what's going on. Imagine you are watching a Charlie Chaplin movie and there are no dialogues but you find the intertitles in between the scenes telling you what exactly is happening. It's like reading a comic book but on the big screen!</p></div></div>
</div><div data-element-id="elm_9Z7DiX6BroqZ8LGcT-xD3A" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_9Z7DiX6BroqZ8LGcT-xD3A"] .zpimage-container figure img { width: 851px !important ; height: 315px !important ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_9Z7DiX6BroqZ8LGcT-xD3A"] .zpimage-container figure img { width:851px ; height:315px ; } } @media (max-width: 767px) { [data-element-id="elm_9Z7DiX6BroqZ8LGcT-xD3A"] .zpimage-container figure img { width:851px ; height:315px ; } } [data-element-id="elm_9Z7DiX6BroqZ8LGcT-xD3A"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-size-original zpimage-tablet-fallback-original zpimage-mobile-fallback-original hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/GlibTalk/Blog%203%20Charlie.png" width="851" height="315" loading="lazy" size="original" data-lightbox="true"/></picture></span></figure></div>
</div><div data-element-id="elm_ZyAVA49ah0wU2W_xrDTDkw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_ZyAVA49ah0wU2W_xrDTDkw"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div style="color:inherit;"><p style="text-align:justify;">Moving on to the era of Talkies, when cinema had audible dialogues. The intertitles didn't disappear completely. Instead, they found a new role of translating movie dialogue into different languages for global audiences. This was the earliest form of the subtitles we know and experience today.</p><p style="text-align:justify;"><br></p><p style="text-align:justify;">Over the years, subtitles have become superheroes of accessibility! For people who are hard of hearing, subtitles (in the same language as the original audio) are like a lifeline, helping them follow the dialogues and understand the storyline more meaningfully than just connect the dots through visual imagery. &nbsp;With closed captioning, even sounds like music or footsteps are textually conveyed on screen, giving them a more wholesome cinematic experience.&nbsp;</p></div></div>
</div><div data-element-id="elm_LEHsKnltj3YGeKYzmVoj3Q" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_LEHsKnltj3YGeKYzmVoj3Q"] .zpimage-container figure img { width: 1090px ; height: 610.95px ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_LEHsKnltj3YGeKYzmVoj3Q"] .zpimage-container figure img { width:723px ; height:405.24px ; } } @media (max-width: 767px) { [data-element-id="elm_LEHsKnltj3YGeKYzmVoj3Q"] .zpimage-container figure img { width:415px ; height:232.61px ; } } [data-element-id="elm_LEHsKnltj3YGeKYzmVoj3Q"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-size-fit zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/GlibTalk/Blog%203_Closed%20captions.jpg" width="415" height="232.61" loading="lazy" size="fit" data-lightbox="true"/></picture></span></figure></div>
</div><div data-element-id="elm_g8R8BvehnK0VTKNtMtq6Eg" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_g8R8BvehnK0VTKNtMtq6Eg"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div style="color:inherit;"><p>With advanced speech to text technology, subtitles can be generated during live video broadcasts such as a sporting event in real-time!</p></div></div>
</div><div data-element-id="elm_U-Vffjue3eyC1dHXn0rvEw" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_U-Vffjue3eyC1dHXn0rvEw"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-type1 zpheading-align-left " data-editor="true"><span style="font-weight:700;">How Same Language Subtitling aids in Language Learning</span></h2></div>
<div data-element-id="elm_9nOU_YOYGR_q4JbPumyz7Q" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_9nOU_YOYGR_q4JbPumyz7Q"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div><p style="color:inherit;">At Glibzter, we see the implementation of Same Language Subtitling to be a game changer in the space of language learning. </p><p style="color:inherit;">While we are currently focused on helping users like you improve communication skills in English through vocabulary acquisition and contextual practice, SLS can help us in diversifying this offering into learning other Indian regional languages.</p><p style="color:inherit;"><br></p><p><span style="color:inherit;">In our earlier blog we delved into </span><a href="https://www.glibzter.com/glibtalk-blog/post/learn-english-from-video-subtitles-visual-context-reading-and-vocabulary-building" title="three reasons why learning English from video subtitles is effective" target="_blank" rel="" style="text-decoration-line:underline;color:rgb(170, 124, 72);">three reasons why learning English from video subtitles is effective</a><span style="color:inherit;">. There are certain key insights from Dr. Brij Kothari that reinforce our reasons:</span></p><p style="color:inherit;"><br></p><ul><li><span style="font-weight:bold;">People like to read what they hear</span>. With closed captions, you can also see textual descriptions of sounds, music and emotion.</li></ul><p style="color:inherit;"><span style="font-weight:bold;"><br></span></p><ul><li><span style="font-weight:bold;">Encouraging learning through video content the viewers find interesting can improve their language skills</span>. A reason why the sitcom FRIENDS is such a hit among non-native speakers of the English language.</li></ul><p style="color:inherit;"><span style="font-weight:bold;"><br></span></p><ul><li><span style="font-weight:bold;">SLS as a solution combines entertainment content on accessible mediums, integrating subtitles and the viewers’ passion for that content.&nbsp;</span></li></ul><p style="color:inherit;"><br></p><ul><li>Reading activity <span style="font-weight:bold;">will not require additional time and effort</span> as it automatically takes place while watching the video content.</li></ul></div></div>
</div><div data-element-id="elm_Qk705TX4cI2pqDAz-Gwjug" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_Qk705TX4cI2pqDAz-Gwjug"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-type1 zpheading-align-left " data-editor="true"><span style="font-weight:700;">Learn English from Video Subtitles on OTT Video platforms</span></h2></div>
<div data-element-id="elm_ECBnLWxYYymtm1b0OdXlJw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_ECBnLWxYYymtm1b0OdXlJw"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div><p><span style="color:inherit;">India has 481 million OTT users and 102 million paid subscriptions (</span><span style="color:inherit;font-weight:bold;"><a href="https://www.afaqs.com/news/media/india-has-481-million-ott-users-and-102-million-paid-subscriptions-ormax-report">Source</a>:</span><a href="https://www.afaqs.com/news/media/india-has-481-million-ott-users-and-102-million-paid-subscriptions-ormax-report" title="Ormax Report 2023" target="_blank" rel="" style="color:rgb(170, 124, 72);text-decoration-line:underline;">Ormax Report 2023</a><span style="color:inherit;">). With an estimated 462 million YouTube users, India has more <span style="font-weight:bold;">YouTube</span> users than any other country. <span style="font-weight:bold;">Netflix</span> on the other hand has around 6.5 million subscribers in India, as per a report by analysts at AllianceBernstein in October 2023. (</span><a href="https://www.moneycontrol.com/news/technology/netflix-indias-net-profit-jumps-75-in-fy23-revenue-up-24-on-subscriber-growth-12031661.html" style="color:inherit;font-weight:bold;">Source</a><span style="color:inherit;font-weight:bold;">:</span><a href="https://www.moneycontrol.com/news/technology/netflix-indias-net-profit-jumps-75-in-fy23-revenue-up-24-on-subscriber-growth-12031661.html" title="Moneycontrol.com" target="_blank" rel="nofollow" style="text-decoration-line:underline;color:rgb(170, 124, 72);">Moneycontrol.com</a><span style="color:inherit;">).</span></p><p style="color:inherit;"><br></p><p><span style="color:inherit;">With </span><a href="/glibzter-immersive" title="Glibzter Immersive" target="_blank" rel="" style="color:rgb(170, 124, 72);text-decoration-line:underline;">Glibzter Immersive</a><span style="color:inherit;">, a browser extension for Google Chrome and Microsoft Edge and available as a web application for use on laptops and desktops, we are helping our users like you to hone communication skills in English through vocabulary building.&nbsp;</span></p><p><span style="color:inherit;"><br></span></p><p><span style="color:inherit;">How?</span></p></div></div>
</div><div data-element-id="elm_CjbUmbgb2Q2ArZ3ubYJh8Q" data-element-type="video" class="zpelement zpelem-video "><style type="text/css"> [data-element-id="elm_CjbUmbgb2Q2ArZ3ubYJh8Q"].zpelem-video{ background-color:#34495E; background-image:unset; border-radius:1px; } </style><div class="zpvideo-container zpiframe-align-center zpiframe-mobile-align- zpiframe-tablet-align-"><iframe class="zpvideo " width="560" height="350" src="//www.youtube.com/embed/hjKwIP7gSB0?enablejsapi=1" frameborder="0" allowfullscreen id=youtube-video-1 data-api=youtube></iframe></div>
</div><div data-element-id="elm_emSMchguHDp-2CRCNWPHKg" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_emSMchguHDp-2CRCNWPHKg"].zpelem-text { background-color:#34495E; background-image:unset; border-style:solid; border-color:#FFFFFF !important; border-width:1px; border-radius:7px; } </style><div class="zptext zptext-align-left " data-editor="true"><div><ul><li><span style="color:rgb(255, 255, 255);">Glibzter Immersive is a digital tool that presents you automatically curated sets of words and phrases for you to practice acquired from the video content you stream from Netflix and YouTube.</span></li></ul><p><span style="color:rgb(255, 255, 255);"><br></span></p><ul><li><span style="color:rgb(255, 255, 255);">AI-powered contextual practice for better retention of word and phrase usage.</span></li></ul><p><span style="color:rgb(255, 255, 255);"><br></span></p><ul><li><span style="color:rgb(255, 255, 255);">Word power quantification: Get to know the words and phrases acquired and practiced by day, week, month, year and till date.&nbsp;</span></li></ul></div></div>
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</div></div><div data-element-id="elm_uWZhhI8F_U27YF8BmmA54w" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_uWZhhI8F_U27YF8BmmA54w"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div style="color:inherit;"><p>So go ahead and give Glibzter Immersive a try and let us have our feedback on the following:</p><p><br></p><ul><li>What pain point of yours does it still not address?</li><li>What media channels should we include going forward? (OTT Video platforms and news platforms)</li><li>What features would you like to see in it?</li><li>At what price point would you find value in it?</li></ul><span style="font-size:11pt;"><div style="color:inherit;"><span style="font-size:11pt;"><br></span></div>We’d be ever grateful for your feedback and inputs which will help us build an even more robust offering.&nbsp;</span></div></div>
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</div><div data-element-id="elm_1cHIj5Ixo0JqYT3D63dAAg" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_1cHIj5Ixo0JqYT3D63dAAg"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div><p style="color:inherit;">To end this blog, let me borrow Dr. Kothari’s quote – “Passion plus SLS is the solution”. Let’s just add Glibzter Immersive to it and make it a wholesome solution that meets the objectives of literacy through reading and communication skills enhancement through vocabulary building.</p><p style="color:inherit;"><br></p><p><b style="color:inherit;">Article credits</b><span style="color:inherit;">: </span><a href="https://lifestyle.livemint.com/news/talking-point/same-language-subtitling-literacy-rural-india-111704861569623.html" target="_blank" rel="nofollow" style="text-decoration-line:underline;color:rgb(170, 124, 72);">Mint Lounge</a><span style="color:inherit;"> – Aisiri Amin | </span><a href="https://www.thebetterindia.com/311042/brij-kothari-billion-readers-same-language-subtitling-to-improve-mass-literacy-in-india/" target="_blank" rel="nofollow" style="text-decoration-line:underline;color:rgb(170, 124, 72);">The Better India</a><span style="color:inherit;"> – Aruna Raghuram | </span><a href="https://www.business-standard.com/article/opinion/same-language-subtitling-as-a-driver-of-literacy-122040101634_1.html" target="_blank" rel="nofollow" style="text-decoration-line:underline;color:rgb(170, 124, 72);">Business Standard</a><span style="color:inherit;"> – Sandeep Goyal</span></p></div></div>
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