At Glibzter, we have this abiding belief that "Lexis is the basis for any language". It means that words and phrases are the building blocks of the language we speak. Language consists not of traditional grammar and vocabulary but often of multi-word prefabricated chunks called collocations - an admixture combination of words, which we use depending on the context we are in.

English Vocabulary acquisition stands as the foundational pillar supporting all four core communication skills: listening, speaking, reading, and writing. Yet, traditional vocabulary learning methods often rely on monotonous, rote memorization from static word lists for preparation for competitive entrance exams like CAT, SAT, GRE, GMAT etc. as well as preparation for English tests such as IELTS, TOEFL and PTE. 

Recent educational research highlights a powerful alternative. A 2026 classroom-based study with 70 undergraduate engineering students from SRM Institute of Science and Technology (Chengalpattu, Tamil Nadu, India) published in the Journal of English Language Teaching (JELT) by the English Language Teachers Association of India (ELTAI) demonstrated that structuring vocabulary learning through immersive film-based learning and application of David Kolb’s Experiential Learning Cycle yields exceptional results. By shifting the learning environment from rigid textbooks to authentic multimedia experiences, students exhibited massive boosts in engagement, confidence, and contextual word mastery.

Before we get down to the insights from the research paper findings, it will be interesting to get some of the latest numbers associated with digital content consumption:

Online Videos

The average user spends roughly two hours and 39 minutes on social media daily, adding up to more than 40 days a year. If we add it all together, the world collectively spends 11.5 billion hours on social media platforms daily.

While Meta's social channels such as Instagram and WhatsApp are mobile-first, LinkedIn and X.com have incredibly strong desktop footprints among corporate employees and academics.

Most of the digital content consumption is passive (barring reading news or e-books). What if there was a way to integrate a system of language learning and improved retention into such digital channels?

Glibzter English Vocab Magnet browser extension directly operationalizes Kolb’s Experiential Learning Cycle. Designed for consumer technology users, this AI-powered tool transforms passive web browsing, video streaming, and news reading into an active, structured vocabulary expansion journey.

Research: In the published research paper in ELTAI's journal, researchers achieved immersive content interaction by screening an authentic English film with subtitles, enabling students to encounter the English language subconsciously within a real-world context.

Glibzter English Vocab Magnet mirrors this principle seamlessly within your daily digital content consumption routine. As you watch your favorite shows on video streaming platforms with subtitles or read online news portals, the browser extension serves as your digital companion. Instead of interrupting your flow with dense dictionaries, it allows you to experience authentic English naturally. The tool honors Michael Lewis’s Lexical Approach, which posits that language consists of meaningful multi-word prefabricated chunks rather than isolated words. By curating real-time vocabulary (not just words but also word combinations or collocations such as phrasal verbs, idioms and domain specific jargon), Glibzter ensures you absorb language exactly how it is used by native speakers.

Research: In the published research paper, students had to identify and discuss unfamiliar words they came across during the film screening along with their meanings.

Glibzter English Vocab Magnet  automates and enhances this entire cognitive process using advanced AI. It magnetizes and highlights the high impact English words as well as phrases (word combinations such as phrasal verbs, idioms and select collocations) from the digital content in yellow on the interface of the online article, and in the home page of the web app as a curated list under Words Acquired and Phrases Acquired. 

Users can click on the word or phrase to know the meaning (in English or in their native language) as well as how that word or phrase was used in the source (video or online article).

Research: The researcher, drawing on the Lexical Approach, led a teaching segment giving an outline for a word by providing definitions, synonyms, and usage examples.

The Home page of the Glibzter English Vocab Magnet web app is where all the curated words and phrases identified and acquired by the browser extension get listed. The user will have to tick the checkbox against the word or phrase they wish to contextually practise. This is also the first step where the vocabulary acquisition turns into contextual application knowledge through understanding the meaning and how it was used in a sentence. 

This immediate feedback loop satisfies the critical need for repeated word exposure and contextual understanding. It effectively transitions a user from merely noticing a word to comprehending its underlying lexical patterns, moving vocabulary from short-term memory into long-term cognitive retention.

Research: Students formed a new original sentence using the newly learnt vocabulary, thereby understanding and practically applying the new knowledge

In the "Test Verbal Skills" page of Glibzter English Vocab Magnet web app, the users are assessed not just on their lexical knowledge of the word or phrase, but also in contextually applying them in the form of a sentence. After selecting a minimum 15 words/ phrases for contextual practise, the users will find an assessment generated in the web app containing multiple choice questions (testing lexical knowledge) and speech/ writing input based questions (testing contextual usage in the form of a sentence creation).

Going a step further, Glibzter English Vocab Magnet web app's "My Performance" section gives users quantified data on their learning outcomes on a daily, weekly and monthly basis.

The findings of the research study conducted at SRM Institute of Science and Technology (Chengalpattu, Tamil Nadu, India) are clear: integrating an experiential learning model with a lexical approach leads to superior sentence accuracy, higher retention, and a profound boost in learner confidence.

The intervention used the lexical approach emphasizing learning vocabulary in meaningful chunks from authentic film dialogues. Phrases like “reign supreme” and “fierce opposition” were encountered and discussed leading to deeper understanding through contextual learning.

Most learned words, like "Ajar," "Leige," and "Endeavour," were successfully mastered by over 70% of students, resulting in high rubric scores. The researcher was able to observe that by the end of the intervention, students began to use the learned words in discussions with their friends.

Glibzter English Vocab Magnet translates these research insights into a systematic process of vocabulary expansion for the digital age using the power of AI and Machine learning technology. By turning the videos you watch and online articles you read on the internet into your learning material, Glibzter ensures that students, corporate professionals, and language enthusiasts experience the fastest, the most engaging and systematic way to acquire, acquaint and contextually master vocabulary for more effective and impactful communication in English. 

Access the research paper published in the Journal of English Language Teaching of ELTAI: 

https://journals.eltai.in/jelt/article/view/JELT680209/1350

For millennials like me, as well as for the generation of people born before the 80's who were keen to improve their proficiency in English, the Oxford English Dictionary was our go-to resource if we did not know the meaning of a word while reading a book or an English daily newspaper that would be a staple diet for our minds. 

All this at a time when we had no smartphones and neither the internet.

To pass time or to even enrich our minds, we'd rack our brains trying to solve the Crossword puzzle or even play the board game Scrabble if we had friends or relatives over. The blue covered Oxford dictionary was that ally we could bank on whenever we found ourselves stuck while engaging in such activities. Voila! We'd even discover a new word or two in the process.

Post the turn of the century, we saw the Dictionary evolve into its online avatar. Sites such as Dictionary.com, Merriam-Webster and TheFreeDictionary.com became prominent along with the online versions Oxford English Dictionary (oed.com), Cambridge, and Collins. Once smartphones became ubiquitous, the tech-savvy lot began Googling the meanings of words instead of downloading a Dictionary app or referring to the physical book.

If people are no longer referring the physical dictionary, and if there is a marked shift towards Googling the meaning of a word or phrase, then what explains the business rationale of keeping the online avatars (be it apps or websites of dictionaries) running?

While most are advertisement-backed and display programmatic ads (banner ads especially) to high intent visitors, brands will be willing to display and pay for these ads only if there are a sizeable quantum of visitors. That explains why you have the annual ritual of such dictionary publishers coming up with the Word of the Year for boosting traffic and to get brands on board to advertise on their platforms.

In an increasingly AI-powered world we are living in, dictionaries sell access to their APIs (Application Programming Interfaces) to developers of Large Language Models (LLMs) and translation software catering to their need for high-quality, structured linguistic data to train their algorithms.

Here's the surprise! When you search for a meaning of a word on Google, it gets the definition from licensed companies that compile dictionaries. Oxford Languages in this case. Oxford University Press pricing of enterprise level APIs start at £5,000 ($6,300) per year, per language.

Dictionaries also make money by licensing their data to power "meaning of the word <XYZ>" searches on search engines like Google; word puzzles and games on mobile gaming apps; as well as enabling digital references to word and phrase meanings on devices such as Kindle. Such licensing makes dictionary publishers pocket an estimated US$ 1 - 5 million on a yearly basis.

All in all, the business model of dictionary publishers has undergone a tectonic shift from selling a physical product to a service of selling data and access making it an estimated US$ 4.39 billion industry growing at a CAGR of 13%.

Most of you Anglophiles reading this blog I believe would have at some point in time subscribed to a "Word of the Day" daily email or have a mobile app equivalent for this.

Learning new words enables us to better articulate ourselves through writing and speech. The "Word of the Day" helps us not just expand our vocabulary, but also keep ourselves in sync with new slangs and cultural shifts in terms of the contextual usage of the words.

Most of these ''Word of the Day" emails would have these in common:

• Definition - Meanings of the word according to its usage in different parts of speech (as a noun, verb, adjective etc.)
• Etymology - Word origin
• Pronunciation - Syllabification i.e. breaking words into smaller, spoken parts based on vowel sounds and often accompanied with an audio feature
• Imagery - Though not common, it is a wonderful addition that aids in word and context retention and recall.
• Synonyms & Antonyms - Words having the similar meanings (synonyms) and words which are opposites (antonyms)
• Usage examples - 2-3 sentences as per its different meanings and part of speech.

This blog started with screenshots of "Word of the Day" article recommendations I get in my Google news feed. The first question that hit my mind was "Why are news portals getting to reinventing the wheel so to say, when readers have other options for digital references of words and phrases?"

Portals such as The New Indian Express explicitly mention that their "Word of the Day" feature has been created collaboratively by AI and human editors to ensure originality, clarity, and meaningful learning. Most of the other Indian news portals have an editorial name associated with each article.

They seem to be following the lead of The New York Times which started its "Word of the Day" vocabulary offerings in the year 2021 with definition content and quizzes sourced from Vocabulary.com.

Having been a Media Relations professional for nearly a decade, I can tell you that what's at play over here is a masterclass in modern digital retention strategy to fight hyper peer competition and the plague of doom-scrolling. 

#1 Better Digital Discovery through SEO, AEO and GEO 

• SEO (Search Engine Optimization) secures better rankings on Search Engine Results Pages (SERP), and traffic to the website
• AEO (Answer Engine Optimization) targets snippet answers on Search Engine pages for questions such as "What is the meaning of <WORD>?"
• GEO (Generative Engine Optimization) shows content from your website in responses to queries on ChatGPT, Gemini, Perplexity and other GenAI platforms.

Search Engines reward news websites which churn out new authoritative content with better search rankings, and enable news sites capture "top-of-funnel" traffic. I'd love to see tailored vocabulary offerings based on professions (medical, legal, business etc.) that these news portals can cater to.

#2 Word Games as Engagement Magnets

The New York Times today earns a significant chunk of its advertisement and subscription revenues more by being a gaming company than a news media publisher. The acquisition of the Wordle game  validates the immense value of this product-led GTM, which generated a massive, engaged user base without any traditional advertising.

Add to the portfolio other word based games and puzzles such as Connections, Strands, and the vocabulary-building Spelling Bee, you get a great set of engagement magnets which create a habit loop for the users who'd visit The New York Times not just to read news, but also get a dopamine kick by engaging in games. The upshot? Better retention, better ad or subscription based revenues that go Ka-ching!

My prediction? Don't be too surprised to see publications and portals of The Times of India and The Economic Times to come up with word games and puzzles that go beyond the traditional Crossword puzzle, Scramble or the Spellathon.

In conclusion, words form the building blocks of the languages we speak and play a significant role in determining the impact we create through our communication. While the "Word of the Day" articles and subscription mails do help readers expand their knowledge and improve the contextual usage of words on one hand, online news portals are transforming themselves to become 'One-Stop' digital destinations for self improvement through information (news), knowledge (vocabulary) and entertainment (games).

From a pedagogic standpoint, it is my belief that the efficacy of such engagements would be high provided there is application in the form of creating practical opportunities for the usage of words which you as a reader pick up while reading news or even while streaming online videos.

Install Glibzter English Vocab Magnet web browser extension on your Chrome, Microsoft Edge, Perplexity Comet and Ulaa browsers to enhance and assess your English vocabulary while reading online news and streaming online videos with subtitles.

Propagated by Dr. Ruben R. Puentedura, SAMR is a model that helps educators make informed decisions about integrating technology in classrooms to provide improved digital learning experiences for students, in addition to better learning outcomes. In this blog, we explore the application of this model on our product Glibzter English Vocab Magnet.

The four levels of education technology integration are Substitution, Augmentation, Modification and Redefinition. As the educator progresses through each level, the role of technology becomes more transformative.

The first two levels of Substitution and Augmentation are meant to 'enhance' the learning experience while the latter two stages of Modification and Redefinition are meant to transform it i.e. by enabling teachers and students to perform activities that couldn't have been otherwise performed.

This 8 minute video by Analisa McMillan is the best I have seen to explain the 4 levels with utmost clarity and simplicity.

Glibzter's browser extension and web app - Glibzbter English Vocabulary Magnet works on Google Chrome, Microsoft Edge and other Chromium-based browsers while users access the internet via a laptop or personal computer (PC).  

It enables users to build and expand their vocabulary in English through real-time curation of words and phrases when they stream videos with English subtitles/ closed-captions on OTT Video on Demand platforms, and also when they read news articles from online news portals. 

Let's dive into how this product offering can be integrated into a classroom setting using the SAMR model of technology integration.

Think vocabulary building, and the image of a physical dictionary comes to mind. You come across a new word and the dictionary becomes a port of call for finding out the meaning. Likewise with idioms, phrasal verbs and connotations. Now imagine substituting the physical dictionary with an online dictionary app, say TheFreeDictionary.com. Or key in the word or phrase into the Google Search box to find its meaning, along with usage examples, pronunciation audio, synonyms, antonyms etc.

Application of Glibzter English Vocab Magnet for Teachers: In place of physical books, teachers can curate educational content such as YouTube videos (with subtitles / closed captions in English) and online news articles (e.g. Editorials, Long form news articles on a specific subject), and ask students to watch/ read them on their laptops/ PCs with Glibzter Immersive - English Vocabulary builder as a browser extension. 

When you come across a new word or phrase, say in a book, magazine or newspaper, you would ideally underline it, jot it down in a notebook, refer the dictionary (online or physical one), jot down the meaning along with the usage sentence/s. What if all this takes place automatically at the back end as and when you are streaming a video on YouTube with subtitles/ closed captions in English or reading an online article without you having to pause the video or break your reading tempo for jotting all these down?

The enhancement is in terms of automatic real-time curation of the most relevant words and phrases (e.g. 20 words and 15 phrases from a 1000 word article) and unhindered content consumption experience for the learner.

Application of Glibzter English Vocab Magnet for Teachers: Glibzter English Vocab Magnet browser extension will identify by highlighting to students, the most relevant words and also phrases from the curated YouTube videos and online news articles you provide them. The students can click on these selected words and phrases to get to know their contextual meaning (in English or in the native language chosen by the students) and how they were used as a sentence in the source video watched or source article read.

This is the phase where technology is used to design interactive and dynamic tasks that go beyond the limitations of a traditional classroom. (Source: 3P Learning.com). It would redesign the learning activity.

Application of Glibzter English Vocab Magnet for Teachers: Both the browser extension and the web app leverage the power of AI to enable students to not just acquire and expand their vocabulary but also to better remember the usage of English words and phrases through contextual assessments that test lexical skills as well as situational usage skills.

Redefinition is a phase where technology can make new learning opportunities, hitherto considered impossible, possible.

At present, Glibzter English Vocab Magnet caters to the 'What to Speak' aspect of communication. We have incorporated into our assessments, voice inputs and writing inputs. While we improve the assessments for contextual usage of words and phrases, there is a huge scope for creative and engaging ways to look at the  'How to Speak' component of communication.

Application of Glibzter English Vocab Magnet for Teachers: With these features, teachers can assess communication skills of students, be it in terms of vocabulary application but also in terms of confidence to verbally use the words and phrases in writing and speech.

This blog will be updated once these features are worked on. Until then, do share your views on this blog and our product offering Glibzter Immersive in the comments section below.

This blog will focus on the following 3 fundamental principles enshrined in the NEP 2020 to analyze the impact on the education ecosystem:

• Technology use and integration through online / digital education
• Promoting multilingualism and the power of language in teaching and learning
• Imparting life skills 

NEP 2020 emphasizes the important role played by technology in the improvement of educational processes and outcomes. It sees the relationship between education and technology as being bi-directional at all levels. New forms of educational software and hardware are foreseen changing not just what students learn but how they learn, thereby placing importance of conducting extensive research on how they can be improved to meet learning objectives.

An autonomous body, the National Educational Technology Forum (NETF), will be created to provide a platform for the free exchange of ideas on the use of technology to enhance learning, assessment, planning, administration, and so on, both for school and higher education. The aim of the NETF will be to facilitate decision making on the induction, deployment, and use of technology, by providing to the leadership of education institutions, State and Central governments, and other stakeholders, evidence-based advice proving the efficacy of edtech interventions, besides identifying new areas for research and innovation in the space of AI, Machine learning and Virtual Reality.

The thrust of technological interventions will be for the purposes of improving teaching-learning and evaluation processes, supporting teacher preparation and professional development, enhancing educational access, and streamlining educational planning, management, and administration

NEP 2020 also emphasizes on the need to bridge the 'digital divide' by making available affordable computing devices for students and making access to online/ digital education resources more equitable. Mass media such as television and community radio are mediums that will be used in the interim.

Appropriate agencies such as NETF, IITs, NITs etc. would conduct pilot studies to study the effectiveness of and suggest optimizing the integration of edtech products and services into the offline education set up from primary schools to higher education institutes. The policy also understands the need for suitable training and development for teachers to be effective online educators.

As per the NEP 2020, the medium of instruction until at least Grade 5, but preferably till Grade 8 and beyond, will be the home language/mother tongue/local language/regional language. Thereafter, the home/local language shall continue to be taught as a language wherever possible. This will be followed by both public and private schools in India.

The three-language formula will continue to be implemented with the States and students being given the freedom to choose them so long as at least two of the three languages are native to India. 

Besides Hindi and Sanskrit, Tamil, Telugu, Kannada, Malayalam, Odia, Pali, Persian, and Prakrit, will also be widely available in schools as options for students, possibly as online modules, through experiential and innovative approaches, to ensure that these languages and literature stay alive and vibrant. Similar efforts will be made for all Indian languages having rich oral and written literatures, cultural traditions, and knowledge.

For the enrichment of the children, and for the preservation of these rich languages and their artistic treasures, all students in all schools, public or private, will have the option of learning at least two years of a classical language of India and its associated literature, through experiential and innovative approaches, including the integration of technology, in Grades 6-12, with the option to continue from the middle stage through the secondary stage and beyond. 

In addition to high quality offerings in Indian languages and English, foreign languages, such as Korean, Japanese, Thai, French, German, Spanish, Portuguese, and Russian, will also be offered at the secondary level, for students to learn about the cultures of the world and to enrich their global knowledge and mobility according to their own interests and aspirations.

The teaching of all languages will be enhanced through innovative and experiential methods, including through gamification and apps, by weaving in the cultural aspects of the languages - such as films, theatre, storytelling, poetry, and music - and by drawing connections with various relevant subjects and with real-life experiences. Thus, the teaching of languages will also be based on experiential-learning pedagogy.

Read: Effectiveness of PLRRPAR Framework to improve your English skills

Read: How English teachers can use Glibzter Immersive while applying the PLRRPAR Framework

Studies will be undertaken to pilot new ways of assessment using education technologies focusing on 21st century skills. The NEP 2020 gives importance to holistic and multidisciplinary education with emphasis on enhancing communication skills, discussion, debate, team work, critical thinking, resilience and problem solving among others.

The motivation to write this blog comes from the article published in the editorial of The Hindu newspaper (19th Sept, 2024) titled Shed the myopia, refocus on the relevance of English, co-authored by Adv. Ra. Shhiva and Sabur Ali M, founders of Citizens for Law and Democracy (CLAD)

After perusing the entire NEP 2020 document, no where did we see any evidence of the English language being marginalized or explicitly categorized as a foreign language, with ample scope of it being used as a medium of education under the proposed three-language formula.

The NEP 2020 states that "All efforts will be made in preparing high-quality bilingual textbooks and teaching-learning materials for science and mathematics, so that students are enabled to think and speak about the two subjects both in their home language/mother tongue and in English."

We agree with the authors on the need to prioritize the promotion of English as a vital tool for national and international communication, so that every citizen can fully participate in the nation's growth story without any hindering linguistic barriers. However, the emphasis on Hindi and Sanskrit in NEP 2020 does not equate to the neglect of English in our studied opinion. 

English would still continue to be the lingua franca of the corporate world and an essential skill to have to climb the socio-economic ladder. We have a plethora of English learning apps for those students who'd have to learn English from scratch post grade 5 or 8. Our web browser extension and web app Glibzter English Vocab Magnet would be better suited for students having basic foundational level of English proficiency moving to intermediate and advanced levels.

What is heartening for an EdTech company like ours is the due importance given to technology interventions and research for further innovations in the space in the NEP 2020. Using EdTech to impart 21st century skills is certainly a business opportunity that excites us at Glibzter.

Encouraging experiential language learning using creative sources such as films, music etc. is a validation for our Glibzter English Vocab Magnet browser extension and web app offering.

With the objective of bridging the digital divide, simple interventions such as Same Language Subtitling, can be used to not just learn English, but also learn regional Indian languages through subtitles and closed captions in mass media like television as well as on OTT streaming platforms such as YouTube and Netflix videos. 

What are your views on our observations about NEP 2020? Do share them with us in the comments section below.

The movement aims to address the growing problem of intellectual or cognitive decline associated with the lack of reading. This is largely attributable to increased screen time, wherein students consume a lot of information in audio visual formats. Even if they do read, the quality of content isn't quite qualitative and also the manner in which they read, not involving the active application of their faculties, but merely scanning for the information they want to pick.

With 300 million students on the education ladder, plus with their 600 million parents, ELTAI's India Reads initiative aims to transform the malaise of technology addiction to book reading, perhaps the only antidote available (Source: BilkulOnline.com)

It is an endeavor to promote reading as a recreational hobby for joy among students who find very limited time to engage in reading other than for academic purposes.

In a webinar organized last year, Dr. K Elango (Chief Executive Chair - the then National Secretary of ELTAI) outlined how the India Reads movement would be implemented at the institutional level through setting up of book clubs with books contributed by students; conducting group discussions about the books being read and also organizing meet-ups with authors, among other engagement worthy activities.

Teachers would play an active role in getting students introduced to nearly 25 reading strategies, besides facilitating discussions on the books being read. The objective is to cover the spectrum of Understand, Storage, Retrieval and Application.

Reading is indeed the mother of all skills. Unlike consuming entertainment, which is a passive activity, reading demands focus, cognitive involvement, and discipline with the outcome of enhancing your knowledge of the subject being read, fluency in speech and writing through vocabulary building and sub-conscious grammatical learning, and opening your mind to new dimensions of creativity and thoughts.

We have penned a blog on the importance of reading:

Read - 5 ways how reading improves your Spoken English communication skills

Reading for pleasure or joy can only be achieved if there is no pressure on actualizing an outcome from the reading activity, while reading for knowledge enhancement requires readers to be inherently curious. 

While the focus of the India Reads movement is largely on books, we at Glibzter believe that encouraging newspaper and magazine reading would also be beneficial from the viewpoint of heterogeneity of subjects covered and writing styles. Moreover, news is topical and also helps in conversations and critical thinking.

While personally, there is no greater pleasure than curling up with a book or newspaper in hand with umpteen cups of tea, focusing on physical books and newspapers alone may not work out for today's generation of learners who are digital natives. So, widening the scope to include e-books, e-magazines, online news articles and also reading subtitles of online videos can be considered.

Teachers can play a significant role in curating the content relevant to their students, be it in the form of news articles or videos. Students can then be engaged on the content curated after they have seen or read them, through questions, group discussions, debates etc.

Glibzter supports ELTAI's India Reads movement and believe that our product offering Glibzter English Vocab Magnet can serve as a valuable digital aid for students to improve their communication skills in English through vocabulary building and application, as and when they stream videos with English subtitles or read online news articles. 

At Glibzter, we see the implementation of Same Language Subtitling to be a game changer in the space of language learning.

While we are currently focused on helping users like you improve communication skills in English through vocabulary acquisition and contextual assessments through our browser extension and web app - Glibzter English Vocab Magnet , SLS can help us in diversifying this offering into learning other Indian regional languages.

There are certain key insights from Dr. Brij Kothari that reinforce our reasons:

• People like to read what they hear. With closed captions, you can also see textual descriptions of sounds, music and emotion.

• Encouraging learning through video content the viewers find interesting can improve their language skills. A reason why the sitcom FRIENDS is such a hit among non-native speakers of the English language.

• SLS as a solution combines entertainment content on accessible mediums, integrating subtitles and the viewers’ passion for that content. 

• Reading activity will not require additional time and effort as it automatically takes place while watching the video content.

India has 481 million OTT users and 102 million paid subscriptions (Source:Ormax Report 2023). With an estimated 462 million YouTube users, India has more YouTube users than any other country. Netflix on the other hand has around 6.5 million subscribers in India, as per a report by analysts at AllianceBernstein in October 2023. (Source:Moneycontrol.com).

With Glibzter English Vocab Magnet, a browser extension for Google Chrome and Microsoft Edge and available as a web application for use on laptops and desktops, we are helping our users like you to hone communication skills in English through vocabulary building. 

Let’s dive straight into the 5 best ways to help you build your English vocabulary.